INDIANAPOLIS, IN (February 14, 2025) — IBJ Media on Friday announced the launch of its new podcast network, The IBJ Media Podcast Network, which features eight unique shows. The podcast network aims to provide audiences with high-quality journalism as well as shows about leadership, business and lifestyle in a format that meets the growing demand for on-demand audio content.

"As a media company, we are continually striving to evolve the way we produce and share news with our audiences," said IBJ Media CEO Nate Feltman. "By launching the IBJ Media Podcast Network, we're creating an umbrella to support and foster the creation of additional podcasts from our own editorial talent and partners alike."

The new podcast network features shows that focus on business, law, personal finance, entrepreneurship, and community leadership, including:

• IBJ Podcast with Mason King — In-depth interviews and insights on the most important stories from the pages of the Indianapolis Business Journal.
• Business and Beyond with Gerry Dick — Conversations with Indiana's leaders in business, politics, sports, and more.
• Off the Record with Nate Feltman — Behind-the-scenes conversations with men and women on the Indiana 250, a list of the state's most influential business and community leaders.
• Indiana Lawyer Podcast with Alexa Shrake — Legal news and expert commentary on the issues that matter most to Indiana's legal community.
• Inside INdiana Business with Gerry Dick Television Podcast — Audio versions of the Emmy-winning television program covering the state's business news.
• The Freedom Forum with Angela B. Freeman — A monthly podcast exploring diversity and inclusion efforts within the central Indiana business community.
• Inside INdiana Business Radio On Demand — Twice-daily updates with business news from around Indiana.
• The Pete the Planner® Show — Personal finance expert Peter Dunn offers practical advice on managing money and achieving financial wellness.

The addition of Peter Dunn, known as "Pete the Planner," is a key highlight of the new network. Dunn is a nationally recognized financial expert, author, and founder of Your Money Line, a financial wellness company known for his relatable, humorous approach to personal finance. Dunn writes an every-other-week podcast for IBJ.

Dunn shared his excitement on joining IBJ Media. "Podcasting lets us meet people where they are—whether that's on their commute, at the gym, or avoiding their to-do list. Money is stressful, but it doesn't have to be complicated. By joining IBJ Media's podcast network, I get to help more Hoosiers make smarter financial decisions, one episode at a time—hopefully with a few laughs along the way."

Podcasting is growing, with 53% of Americans aged 12 and older listening monthly, marking the first time most of the U.S. adult population engages with podcasts (Buzzsprout, 2024). Listeners are highly engaged, consuming an average of 7.4 hours of content per week (Edison Research, 2024), with 71% tuning into new episodes within 24 hours of release (Westwood One, 2024). The podcast audience spans generations, with 59% of adults aged 12-34 and 55% of adults aged 35-54 listening monthly (Edison Research, 2024).

Projections show podcast advertising will surpass $3 billion by 2026, capturing 35% of total digital audio ad spending and highlighting the growing power of audio to engage diverse audiences. The demand for podcasts is increasing, with 50% of listeners in emerging markets and 40% in established markets planning to increase their listening time (Acast, 2024).

IBJ Media Digital Content Director Chris Spangle emphasized the importance of delivering content in multiple formats stating, "The way people consume news is evolving rapidly. By expanding our podcast offerings, we can deliver the same trusted content our readers and viewers rely on in an accessible format while offering advertisers new ways to reach audiences in central Indiana." 

IBJ Media podcasts are available on all major platforms, including Apple Podcasts, Spotify, and Amazon Music.

For more information about the IBJ Media Podcast Network and to listen to the latest episodes, visit IBJMedia.com/podcast-network.

About IBJ Media

IBJ Media is the parent company Indiana's top business news brands: Indianapolis Business Journal, Inside INdiana Business and Indiana Lawyer.

Indianapolis Business Journal: Since 1980, the Indianapolis Business Journal has been known for its in- depth and thoughtful coverage of central Indiana's business community.

IBJ produces its weekly award — winning newspaper, daily news updates, thought-leading podcasts and nearly 30 events and award programs. Learn more at IBJ.com.

Inside INdiana Business: As a winner of five Emmys for best interview or discussion program, Inside INdiana Business delivers compelling business and community news from across the state of Indiana. With a portfolio of television, radio, digital and on-demand business news products, Inside INdiana Business is the leading source for Indiana business news. Learn more at InsideINdianaBusiness.com.

The Indiana Lawyer: IBJ Media launched The Indiana Lawyer in 1990 to cover the legal community statewide. A multi-award-winning publication, The Indiana Lawyer publishes online news and key court decisions daily, produces a print edition and podcast every other week and hosts events, including the annual Leadership in Law awards. Learn more at TheIndianaLawyer.com.